Head of Digital Marketing: Come lead an international team and one of the largest performance budgets in the Czech Republic 🚀

We are looking for a senior colleague for whom an annual spend of around 20 million EUR is an interesting professional challenge. As our new Head of Digital Marketing at Heureka, you will take responsibility for the complete performance-based digital footprint of the entire group. It's not just about "performance" – it's about strategically linking performance and brand, international cooperation, and working with a huge volume of data that is unparalleled in our region.

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What awaits you here?

  • Strategic Steering Wheel: You will oversee all performance marketing and more. Your goal is to deliver maximum ROAS, traffic, and margin for the entire group.
  • Team Leadership: You will lead 12 skilled colleagues (5 direct reports). Your role will be to set goals, provide mentoring, and report to the CMO (Board Member).
  • Broad Scope of Topics: In addition to classics like SEM (Google, Bing) and Social, you will manage our affiliate program, CSS programs, and co-branded campaigns with partners.
  • Technological Background: We work with the largest product catalog (over 4.5 million), which we send to paid channels. Automation, modern tools, and AI are standard for us, not a goal.
  • Close Collaboration: You will be a key partner for the product, BI (attribution, measurement), finance, and commercial teams.

What do we expect from you?

  • Experience in Large E-commerce: You have 10+ years in marketing, and Google Ads (including PLA) is second nature to you.
  • Analytical Mindset: You make decisions based on data. Working with Google Analytics or Looker Studio is not a problem for you, and BigQuery is not foreign to you.
  • Ability to Lead People: You have experience with management in an international environment and can "lead with influence" across departments.
  • Openness to Innovation: You enjoy following trends in automation and AI and looking for ways to practically use them in marketing.
  • High-Level English (C1+): Because your team and influence extend far beyond the borders of the Czech Republic.

Why join us?

  • Unique Scale: You will manage one of the largest performance budgets in the Czech Republic and work with the largest product catalog in paid channels.
  • Technological Advantage: We are far ahead in campaign automation and like to try new things sooner than others.
  • Ability to Go Against the Grain: We like to find our own way; if PMax or AI Max doesn't work for us, we'll simply bypass it.
  • Trust and Influence: You report directly to the CMO. You have great autonomy in how you use the entrusted budget to achieve goals.
  • International Environment: Heureka is one big regional player, and you will be part of how the marketing is integrated.

Does this sound like your next chapter?

Come lead an international team with the largest product catalog and one of the largest performance budgets in the Czech Republic. Send us your CV and let's meet!

Heureka Group a.s.